Insights

How companies buy software they later regret

· Software

A vendor demo answers the question you brought to it. If the question is vague, the demo will still look impressive, and the mismatch will surface a year later during implementation.

Before evaluating anything, write down the three things that must be true in eighteen months. Most shortlists collapse immediately.

Own the parts of your business that are genuinely yours. Rent the rest.

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